About Micah

Micah Phillip Comer is a trusted financial advisor with nearly two decades of experience helping families navigate complex financial decisions with clarity, confidence, and care. His journey into the financial services industry began with a clear mission: to provide American families with thoughtful, personalized strategies—not one-size-fits-all products. After beginning his career in insurance and annuities, he became a licensed investment advisor to offer the full range of solutions his clients truly needed. 

Micah holds a Series 65 license and specializes in retirement planning, annuities, and life insurance. As an independent advisor, he leads a team of 10–15 advisors and mentors with an extended network of more than 40 life insurance professionals through his leadership role at Appreciation Financial. His mentorship reflects the same dedication and care he brings to every client relationship. 

While Micah works with clients from all walks of life, his practice centers on serving California public employees through CALSTRS and CALPERS. Helping educators and public servants navigate pension benefits and retirement planning is at the heart of his work. At the same time, he also serves small business owners and families outside of these programs, ensuring each client receives strategies tailored to their unique goals. 

Raised in a working-class household, Micah feels a strong connection to middle-class families often overlooked by traditional financial institutions. He takes the time to educate, listen, and design plans aligned with their aspirations—whether preparing for retirement, managing risk, or building generational wealth. Known for his honesty, empathy, and servant leadership, he treats every client like family, from those just starting out to those managing seven-figure portfolios. His philosophy is simple: treat people with kindness, offer real solutions, and always do what’s right. 

Outside the office, Micah is an avid golfer and traveler pursuing his goal of playing the top-rated public golf course in every U.S. state. Raised in a Christian household by two grandfathers who were preachers, he lives by the golden rule: “Do unto others as you would have them do unto you.” For Micah, financial advising is more than a profession—it’s a way to serve, empower, and make a lasting difference.