About Jason

Jason Thornton is the Co-Founder of Rivers Wealth Management. He has been serving families in the financial services field for almost 20 years and believes that personalized service and planning for each and every client is the foundation for the best retirement outcomes. 

He started his own company at the age of 21 and had spent 15 years as a business owner before starting his career in financial services. He has founded 3 companies in the financial sector, including one company that specializes in serving his financial clients, a second one that specializes in hiring and training advisors in all 50 states. He currently mentors over 700 agents in this sector. 

He is the author of the book “No Pain, Big Gains,” which will be released this Fall, and is planning on co-authoring another retirement planning-based book soon after. He is also a TV personality and can be found on Fox, CBS, NBC, and ABC as a financial planning specialist.  

Jason comes from a military family and is passionate about helping those who have served in the military and their families. Jason lives in Orlando, Florida, with his wife of 7 years, Noelle, and their children. He has five sons and two stepsons, and two stepdaughters. Four of his sons are serving in the military, three in the Navy, and one in the Air Force. He was raised in an Army family, and his father served in the US. Army for 27 years as a helicopter pilot.